Rakkasan is the old Japanese word for parachutist. It's also the nickname of a unit in the U.S. Army's 101st Airborne Division. In Iraq and Afghanistan, co-founders Brandon Friedman and Terrence Kamauf led Rakkasans in combat, often taking time to drink tea provided by locals.

The experience led to a business idea that would help the economies of war-torn areas. That idea was to launch Rakkasan Tea Company in Dallas, Texas. Now they find the hidden gems. Unlike most premium loose-leaf tea bought and sold in the U.S., RTC imports solely from carefully selected estates in post-conflict countries as a way to promote peace and economic growth.